The New Zealand sustainable tourism market is estimated to reach a valuation of US$ 8.1 million in 2022. The total sales in New Zealand sustainable tourism market are projected to increase at a 16.3% CAGR during the forecast period (2022-2032).

Rising focus of government towards achieving sustainability along with introduction of various initiatives and programs is a key factor driving growth in the New Zealand sustainable tourism market.

By 2025, the New Zealand Tourism Sustainability Commitment hopes to have every tourism firm in the country committed to sustainability. Sustainability encompasses not just environmental, but also social, economic, and giving visitors good experiences.

New Zealand has some of the most beautiful landscapes and natural settings in the world. The uniqueness of the nature and environment attracts more people to New Zealand to experience the natural beauty of the country.

"Since travellers want better and eco-friendly travel experiences, New Zealand with its mountains, landscape, and natural beauty has become an ideal sustainable tourism destination." Says the FMI analyst

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Key takeaways

• Based on tourism type, eco-tourism segment is likely to outpace other segments over the assessment period.
• By tour type, the package travelers are estimated to account for the largest revenue share of New Zealand sustainable tourism market by 2032.
• Based on booking channel, the online booking channel remains most preferred by tourists.
• By age group, 26-35 age group segment will continue to hold the highest share in the New Zealand sustainable tourism market during the forecast period.
• In terms of tourist type, domestic tourist segment will be the most remunerative in the market during the forthcoming decade.

Who is Winning?

Leading companies providing New Zealand sustainable tourism are focused on maintaining sustainable tours and eco-friendly practices during the trip, advertising popular tourist destinations in New Zealand, and launching new offers.

Some of the key players include Aroha Tours, Flying Kiwi, Tuatara Tours, Pure Trails, Air New Zealand, Tourism New Zealand, Active Adventure, Bush, and Beach, New Zealand Encounters and Travel Ltd, Hiking New Zealand, Zealandier Tours, Guest New Zealand, Queenstown, Haka tourism group.

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New Zealand Sustainable Tourism Market by Category

By Tourism Type, New Zealand Sustainable Tourism Market is segmented as:

• Eco-Tourism
• Green Tourism
• Soft Tourism
• Community Tourism

By Booking Channel, New Zealand Sustainable Tourism Market is segmented as:

• Phone Booking
• Online Booking
• In-Person Booking

By Tourist Type, New Zealand Sustainable Tourism Market is segmented as:

• Domestic
• International

By Tour Type, New Zealand Sustainable Tourism Market is segmented as:

• Independent Traveler
• Tour Group
• Package Traveler

By Consumer Orientation, New Zealand Sustainable Tourism Market is segmented as:

• Men
• Women

By Age Group, New Zealand Sustainable Tourism Market is segmented as:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

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U.S. Outbound Tourism Market :The U.S. outbound tourism market is estimated at US$ 101,697.0 Mn in 2022 and is projected to reach US$ 458,986.8 Mn by 2032, with overall demand accelerating at 16.3% CAGR throughout the forecast period 2022-2032.

About FMI:

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